Copywriter and Creative Content Specialist
Hi. I’m Tom Miedema. I’ve spent the past decade or so coming up with on-brand content for site, e-mail, social, print and more. I am also an experienced copywriter, creating compelling messaging that brings marketing campaigns to life.
If you are here because you’re considering me for a job, please have a look around and enjoy yourself.
Creative Content for Site, E-mail, Social and Print
I love coming up with creative concepts for product launches, promos or other campaigns across all platforms. Here’s a grid of some of my favorites. Who doesn’t love a good grid?
Creative Copywriting
Short-form Article Example
TOP 10 WAYS TO PRETEND YOU'RE OUTDOORSY
Living an outdoorsy lifestyle can be very expensive, what with all the technical gear purchases, travel expenses, time away from work, etc. However, pretending to be outdoorsy can be relatively cheap. Here are ten easy ways to convince people you’re a legit adventurer without the hassle of actually having to do much of anything.
10. Wear a technical jacket casually
There is no jacket that is too technical to be worn casually. Let people assume your GORE-TEX shell is for alpine mountaineering, and not just to brave the brief stretch of rain between your car and Jimmy Johns.
9. Put National Parks stickers on your car
If you can't afford a Jeep or a Subaru Outback, this is your next best option. Keep in mind, you don't actually have to go to any parks, you can just buy these things on the internet. Heck, I don't even know where Congaree National Park is, but you wouldn't know that if you were driving behind me.
8. "I should try cooking this over a campfire."
Say that after almost every single meal. It doesn't matter if you just got done eating a corn dog or broiled lobster tail with gnocchi in walnut butter. All that matters is that people think that you're a backcountry gourmet. Just be careful not to say it after eating sushi or ice cream.
7. Leave climbing gear in your backseat
Climbing can be an expensive sport to get into, but if you want to cut out the gym fees and training classes, just get yourself a harness, some climbing shoes, and a few big stoppers, then strew them around the backseat of your car. Get to work early and get the parking spot right by the door, so everybody can take a peek.
6. Bring your Nalgene everywhere
Outdoorsy people like to stay hydrated, and they love their Nalgenes. Here's what you do: you grab a carabiner off of the climbing gear decoration from your backseat, stick it on the loop of your Nalgene, then slap a "Hydrate or Die" sticker on the bottle. Take it everywhere.
5. Get a roof rack for your car
A roof rack implies that you like to do things. You can even get activity-specific add-ons to further tailor people's opinions of you. Maybe put a bike or luggage box on your car when you go to work on Friday. People will assume you have a big weekend planned and won't suspect the Magnum PI marathon in your immediate future.
4. Read A Walk In The Woods by Bill Bryson
Read it, and make it well known that you've read it. You should probably bring it up 2 to 3 times a day.
3. Get your hands on an ABC watch
Altimeter, Barometer, Compass. I guarantee there are more functions on the watch than you'll ever need or even figure out, but nobody needs to know that. All they'll know is that you have your finger on the very pulse of nature. Maybe ding it up a bit to make it look well worn. A couple whacks with your remote should do the trick.
2. Make your jacket smell like a campfire
Get a bonfire going in your backyard, drape your jacket over a chair and leave it for as long as it takes you to go inside and watch Turner and Hooch (1hr and 37min). After that, anybody within 10 feet of you will smell your outdoorsiness.
1. Get yourself a woodsy hat
If you ever find a trucker hat with a tree on it, buy it immediately. Wear it often and wash it never.
Short quips for Twitter, X, Threads or various marketing placements
What's the dinosaur with plates all over its back? Or am I thinking of a table?
I just saw two identical snowflakes and nobody believes me.
My New Year's resolution was to do two pull-ups. I'm not even half way there yet.
If a starfish made a snow angel, it would just be a circle. Fact.
Are we still pretending to like kale?
If misplacing things were an Olympic event, I'd have a gold medal around here somewhere.
All that glitters is not gold. A good example: glitter.
At what age do you tell your dog they're adopted?
Do you ever think maybe "boo" is just ghost for "hello" and we're all simply overreacting?
Alright, I think dogs are domesticated enough. Let's get to work on bears.
I've never been confident while pronouncing "gyro".
Still thankful that dogs haven't figured out that we're pretty much made of bones.
Sometimes I get so excited about taking a nap that I can't sleep.
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If dinosaurs had worn jackets, they might not be so extinct.
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What's the 5 second rule in dog years? I don't think it's as long as you think it is, dogs.
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Pretty crazy that kicking a bucket used to be so deadly.
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It would never work out between us. You're from France, I'm from Texas.. our toast is just too different.
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There are two types of people in the world, those that finish their sentences and those that
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I wish everything I touched turned to gold, instead of just getting Dorito powder on it.
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Instead of cream and sugar, I like to add coffee to my coffee for that extra coffee taste.
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Instead of the Mars Rover, we should have sent a Roomba. Get that place nice and tidy.
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Bigfoot is the Waldo of the backcountry.
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Vampires are a lot like mosquitoes, enough of them can ruin a camping trip.
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I don't know the meaning of the word "quit." I gave up reading the dictionary at M.
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Easy as pie is a misleading expression if you're bad at pie.
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Your eyes are the windows to the soul. Hopefully birds don't fly into them.
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My favorite yoga pose is Downward Facing Nap.
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My top running speed has often been described as "hurry up" or "why are you running like that?"
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I made a list of my favorite buckets and don't know what to title it.
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Naps are like practice sleeping. Gotta get some training in, cause tonight I go live.
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Sometimes I get so excited about taking a nap that I can't sleep. --- If dinosaurs had worn jackets, they might not be so extinct. --- What's the 5 second rule in dog years? I don't think it's as long as you think it is, dogs. --- Pretty crazy that kicking a bucket used to be so deadly. --- It would never work out between us. You're from France, I'm from Texas.. our toast is just too different. --- There are two types of people in the world, those that finish their sentences and those that --- I wish everything I touched turned to gold, instead of just getting Dorito powder on it. --- Instead of cream and sugar, I like to add coffee to my coffee for that extra coffee taste. --- Instead of the Mars Rover, we should have sent a Roomba. Get that place nice and tidy. --- Bigfoot is the Waldo of the backcountry. --- Vampires are a lot like mosquitoes, enough of them can ruin a camping trip. --- I don't know the meaning of the word "quit." I gave up reading the dictionary at M. --- Easy as pie is a misleading expression if you're bad at pie. --- Your eyes are the windows to the soul. Hopefully birds don't fly into them. --- My favorite yoga pose is Downward Facing Nap. --- My top running speed has often been described as "hurry up" or "why are you running like that?" --- I made a list of my favorite buckets and don't know what to title it. --- Naps are like practice sleeping. Gotta get some training in, cause tonight I go live. ---
Copy for Sales and Promos
If your New Year's Resolutions was to be nicer to your feet, then this is the best place to start. Treat your tootsies to the cozy warmth of our insulated footwear. They'll be like, "Thanks, this is just what I needed," but you prolly won't hear them because of all the insulation.
This one goes out to all the snowboarders out there. You know who you are. You're probably thinking about snow right now. Well, stop thinking about it for a second and start thinking about how our new outerwear will have you tearing up the slopes all winter long. Check'em out.
Here’s a list of things I’m thankful for this year: stuffing, more stuffing, up to 30% OFF select styles during our Thanksgiving Sale, and stuffing again. Now is the time to get everything you've had your eye on from our top brands.
Our new versatile stretch leggings feature excellent fit and unmatched comfort, which allows them to excel at a wide range of activities, like rock climbing, running, yoga, etc. It also allows them to excel at what I consider inactivities, like couchsurfing and sloth impressions. Get yours today.
Our family camping gear will make the outdoors feel like home. People love being home, it's where their hearts are, or so they say. These brand new tents, sleeping bags, sleeping pads and chairs will allow you to bring that same level of comfort with you wherever you go.
How do we love thee? Let us count the ways. Or better yet, let us just give you a super-secret discount code to get 25% off one full price item. Nothing says “love” like a sweet discount. Just use code VALENTINES at checkout. <3 (that’s a heart or a double scoop ice cream cone. Either way, it’s great)
Video Content For Social
As social media evolved, I learned how to shoot and edit videos, while still doing all the ideation, storyboarding and copywriting.
Comics and Doodles
Here are some lil comics I would draw on customer packages. If you’d like to see more, just reach out. If you’d like to see less, you’d better scroll past this really fast.
