Copywriter and Creative Content Specialist
Hi. I’m Tom Miedema and this is my portfolio. I’ve spent the past decade or so coming up with on-brand content for site, e-mail, social, print and more. I am also an experienced copywriter, creating compelling messaging that brings marketing campaigns to life.
If you are here because you’re considering me for a job, please have a look around and enjoy yourself.
If you’re here because you’re a professional portfolio maker, please reach out ASAP and make a better portfolio for me. And hurry.
Creative Content for Site, E-mail, Social and Print
I love coming up with creative concepts for product launches, promos or other campaigns across all platforms. Here’s a grid of some of my favorites. Who doesn’t love a good grid?
Creative Copywriting
Here are a handful of short quips for Twitter, X, Threads or various marketing placements. I’m not exactly sure how many quips make up a handful, but this seems like a good amount.
What's the dinosaur with plates all over its back? Or am I thinking of a table?
I just saw two identical snowflakes and nobody believes me.
My New Year's resolution was to do two pull-ups. I'm not even half way there yet.
If a starfish made a snow angel, it would just be a circle. Fact.
Are we still pretending to like kale?
If misplacing things were an Olympic event, I'd have a gold medal around here somewhere.
All that glitters is not gold. A good example: glitter.
At what age do you tell your dog they're adopted?
Do you ever think maybe "boo" is just ghost for "hello" and we're all simply overreacting?
Alright, I think dogs are domesticated enough. Let's get to work on bears.
I've never been confident while pronouncing "gyro".
Still thankful that dogs haven't figured out that we're pretty much made of bones.
Sometimes I get so excited about taking a nap that I can't sleep.
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If dinosaurs had worn jackets, they might not be so extinct.
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What's the 5 second rule in dog years? I don't think it's as long as you think it is, dogs.
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Pretty crazy that kicking a bucket used to be so deadly.
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It would never work out between us. You're from France, I'm from Texas.. our toast is just too different.
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There are two types of people in the world, those that finish their sentences and those that
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I wish everything I touched turned to gold, instead of just getting Dorito powder on it.
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Instead of cream and sugar, I like to add coffee to my coffee for that extra coffee taste.
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Instead of the Mars Rover, we should have sent a Roomba. Get that place nice and tidy.
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Bigfoot is the Waldo of the backcountry.
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Vampires are a lot like mosquitoes, enough of them can ruin a camping trip.
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I don't know the meaning of the word "quit." I gave up reading the dictionary at M.
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Easy as pie is a misleading expression if you're bad at pie.
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Your eyes are the windows to the soul. Hopefully birds don't fly into them.
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My favorite yoga pose is Downward Facing Nap.
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My top running speed has often been described as "hurry up" or "why are you running like that?"
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I made a list of my favorite buckets and don't know what to title it.
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Naps are like practice sleeping. Gotta get some training in, cause tonight I go live.
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Sometimes I get so excited about taking a nap that I can't sleep. --- If dinosaurs had worn jackets, they might not be so extinct. --- What's the 5 second rule in dog years? I don't think it's as long as you think it is, dogs. --- Pretty crazy that kicking a bucket used to be so deadly. --- It would never work out between us. You're from France, I'm from Texas.. our toast is just too different. --- There are two types of people in the world, those that finish their sentences and those that --- I wish everything I touched turned to gold, instead of just getting Dorito powder on it. --- Instead of cream and sugar, I like to add coffee to my coffee for that extra coffee taste. --- Instead of the Mars Rover, we should have sent a Roomba. Get that place nice and tidy. --- Bigfoot is the Waldo of the backcountry. --- Vampires are a lot like mosquitoes, enough of them can ruin a camping trip. --- I don't know the meaning of the word "quit." I gave up reading the dictionary at M. --- Easy as pie is a misleading expression if you're bad at pie. --- Your eyes are the windows to the soul. Hopefully birds don't fly into them. --- My favorite yoga pose is Downward Facing Nap. --- My top running speed has often been described as "hurry up" or "why are you running like that?" --- I made a list of my favorite buckets and don't know what to title it. --- Naps are like practice sleeping. Gotta get some training in, cause tonight I go live. ---
Copy for Sales and Promos
Here are a couple examples of promo/product copy that you can’t get from AI.
If your New Year's Resolutions was to be nicer to your feet, then this is the best place to start. Treat your tootsies to the cozy warmth of our insulated footwear. They'll be like, "Thanks, this is just what I needed," but you prolly won't hear them because of all the insulation.
This one goes out to all the snowboarders out there. You know who you are. You're probably thinking about snow right now. Well, stop thinking about it for a second and start thinking about how our new outerwear will have you tearing up the slopes all winter long. Check'em out.
Here’s a list of things I’m thankful for this year: stuffing, more stuffing, up to 30% OFF select styles during our Thanksgiving Sale, and stuffing again. Now is the time to get everything you've had your eye on from our top brands.
Our new versatile stretch leggings feature excellent fit and unmatched comfort, which allows them to excel at a wide range of activities, like rock climbing, running, yoga, etc. It also allows them to excel at what I consider inactivities, like couchsurfing and sloth impressions. Get yours today.
Our family camping gear will make the outdoors feel like home. People love being home, it's where their hearts are, or so they say. These brand new tents, sleeping bags, sleeping pads and chairs will allow you to bring that same level of comfort with you wherever you go.
How do we love thee? Let us count the ways. Or better yet, let us just give you a super-secret discount code to get 25% off one full price item. Nothing says “love” like a sweet discount. Just use code VALENTINES at checkout. <3 (that’s a heart or a double scoop ice cream cone. Either way, it’s great)
Video Content For Social
As social media evolved, I learned how to shoot and edit videos, while still doing all the ideation, storyboarding and copywriting.
Comics and Doodles
Here are some lil comics I would draw on customer packages. If you’d like to see more, just reach out. If you’d like to see less, you’d better scroll past this really fast.
